Course curriculum

  • 1

    Welcome to Entrepreneurship Essentials Certification!

    • How to use this course
  • 2

    Intro to Entrepreneurship

    • Introduction - Sara Congdon

    • Preview to Module Objectives

    • Definition of Entrepreneurship

    • Taking Risks

    • Recognizing Entrepreneurial Competencies

    • Recognizing Entrepreneurial Competencies (continued)

    • Activity 1

    • Establish a Personal Vision

    • Activity 2

    • Intro to Entrepreneurship - Summary

    • Intro to Entrepreneurship - Assessment
  • 3

    Market Research for Entrepreneurs

    • Introduction - Brenda Kilianski

    • Preview to Module Objectives

    • Target Market & Market Segmentation

    • Case Studies

    • Target Markets (continued)

    • Market Research

    • Daytime Population

    • The Where and The Who

    • Market Research for Entrepreneurs - Assessment
  • 4

    Accounting and Finance

    • Introduction - John Crawford

    • Preview to Module Objectives

    • The Keys to Financial Sustainability

    • Starting a Business

    • Growing a Business

    • Selling Your Business

    • Accounting and Finances - Summary

    • Accounting and Finances - Assessment
  • 5

    Product and Service Design

    • Introduction - Sarah Bray

    • Preview to Module Objectives

    • Design Thinking

    • Step 2: Define

    • How might we... ?

    • Customer Problem Statement

    • Step 3: Ideate

    • Step 4: Prototype

    • Step 5: Test

    • Features and Benefits

    • The Value Proposition

    • Product and Service Design - Summary

    • Product and Service Design - Assessment
  • 6

    Human Resources

    • Introduction - Jennifer Forney

    • Preview to Module Objectives

    • Human Resources and Entrepreneurial Firms

    • Personnel Planning & Recruiting

    • Selecting Employees

    • Training and Development

    • Performance Management and Employee Engagement

    • Human Resources - Assessment
  • 7

    Law Implications on Entrepreneurship

    • Introduction - Bradley Stevens

    • Preview to Module Objectives

    • Business Formations

    • Setting Up Your Business

    • Intellectual Property

    • Potential Legal Issues - Contracts

    • Potential Legal Issues - Employee Matters

    • Liability Insurance

    • Finding the Right Legal Help

    • Consulting An Expert

    • The Legal Side of Entrepreneurship - Summary

    • The Legal Side of Entrepreneurship - Assessment

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