Entrepreneurship Essentials
This lecture-style certification program combines application modules in basic entrepreneurship, market research, legal implications, accounting and finance, product and service design, and human resources.
How to use this course
Introduction - Sara Congdon
Preview to Module Objectives
Definition of Entrepreneurship
Taking Risks
Recognizing Entrepreneurial Competencies
Recognizing Entrepreneurial Competencies (continued)
Activity 1
Establish a Personal Vision
Activity 2
Intro to Entrepreneurship - Summary
Intro to Entrepreneurship - Assessment
Introduction - Brenda Kilianski
Preview to Module Objectives
Target Market & Market Segmentation
Case Studies
Target Markets (continued)
Market Research
Daytime Population
The Where and The Who
Market Research for Entrepreneurs - Assessment
Introduction - John Crawford
Preview to Module Objectives
The Keys to Financial Sustainability
Starting a Business
Growing a Business
Selling Your Business
Accounting and Finances - Summary
Accounting and Finances - Assessment
Introduction - Sarah Bray
Preview to Module Objectives
Design Thinking
Step 2: Define
How might we... ?
Customer Problem Statement
Step 3: Ideate
Step 4: Prototype
Step 5: Test
Features and Benefits
The Value Proposition
Product and Service Design - Summary
Product and Service Design - Assessment
Introduction - Jennifer Forney
Preview to Module Objectives
Human Resources and Entrepreneurial Firms
Personnel Planning & Recruiting
Selecting Employees
Training and Development
Performance Management and Employee Engagement
Human Resources - Assessment
Introduction - Bradley Stevens
Preview to Module Objectives
Business Formations
Setting Up Your Business
Intellectual Property
Potential Legal Issues - Contracts
Potential Legal Issues - Employee Matters
Liability Insurance
Finding the Right Legal Help
Consulting An Expert
The Legal Side of Entrepreneurship - Summary
The Legal Side of Entrepreneurship - Assessment
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